Monday, February 21, 2011

fashion for a cause

A few months ago I was desperately searching for the perfect birthday gift for my fiction writing, bibliophile boyfriend. Books are an obvious choice and it was hard to know what he already had being that  our apartment tends to resemble a used book shop. Whilst browsing a small boutique I came across the perfect gift! A selection of soft, well cut teeshirts printed with classic novel covers called out to me. I chose the The Catcher in the Rye for the boyfriend and he loved it. We've scooping these tees up whenever we see them. So far I've gotten The Great Gatsby and have my eye on Lolita and he has gotten Moby Dick. The company responsible for these little sartorial treasures is Out of Print Clothing. Not only are these shirts super cute, but by purchasing, you will be helping out with a great cause!
Here is their mission statement:
Out of Print celebrates the world’s great stories through fashion. Our shirts feature iconic and often out of print book covers. Some are classics, some are just curious enough to make great t-shirts, but all are striking works of art.

We work closely with artists, authors and publishers to license the content that ends up in our collections. Each shirt is treated to feel soft and worn like a well-read book.

In addition to spreading the joy of reading through our tees, we acknowledge that many parts of the world don't have access to books at all. We are working to change that. For each shirt we sell, one book is donated to a community in need through our partner
Books For Africa.

How we read is changing as we move further into the digital age. It's unclear what the role of the book cover will be in this new era, but we feel it's more important than ever to reflect on our own individual experiences with great literary art before it's forever changed.

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